There's nothing built in to ExtJS to allow customisation of the parameter separator - the use of '&' is a de-facto standard, after all.
However, you can change the default behaviour if you need to by overriding Ext.Object.toQueryString
Ext.define('Ext.override.CustomQueryString', {
override: 'Ext.Object',
toQueryString: function() {
var queryString = this.callParent(arguments);
return queryString.replace('&', ':');
}
})
Something like that would change behaviour globally. This may or may not be a good thing to do.