A string only contains letters - no formatting what so ever.
To make a part into a link, you have to Attributed Text and assign the first word a NSLink attribute with the url:
NSURL *url = [NSURL URLWithString:@"http://www.google.de"];
NSAttributedString *my = [NSAttributedString attributedStringWithString:@"my"
attributes:@{NSForegroundColorAttributeName:[UIColor blackColor], NSFontAttributeName:[UIFont systemFontWithSize:16]}];
NSAttributedString *link = [NSAttributedString attributedStringWithString:@"Link"
attributes:@{NSForegroundColorAttributeName:[UIColor blue], NSFontAttributeName:[UIFont systemFontWithSize:16], NSLinkAttributeName:url}];
NSMutableAttributedString *attr = [my mutableCopy];
[attr appendAttributedString:link];
show it in a textview, a UILabel doesn't support clicking AFAIK