My preference would be to use the "string concatenation" version, in other words, your second one.
They both return the same thing. In the case of the first example however your combining string elements of an array together. In the second one, you're simply adding the strings together.
There's no need to use an array to solve this problem, and the second one is much more concise too. It's a better web development practice.
Performance wise, there will be a slight improvement with the second one. Since it has less space, that means the JavaScript file that loads it will be smaller, taking up fewer resources on a user's browser.
It will also make it more easily maintainable with fewer lines of code.