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I'm using Google rich snippets (https://developers.google.com/structured-data/rich-snippets/reviews) to tag ratings and reviews on this website: http://www.fwpest.com/

Google's Structured Data Testing Tool says "All good" here: https://developers.google.com/structured-data/testing-tool/?url=http://fwpest.com

But I don't see the stars below the website url on a Google SRP here: https://www.google.com/search?q=f%26w%20pest%20control

By contrast, I do see the star rating and review metadata displayed for the ContactUs and BBB pages.

Why stars for ContactUs and BBB pages but no stars for fwpest.com?

Google SRP result screenshot

user2916527
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1 Answers1

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Google Search doesn’t seem to show Rich Snippets for homepages.

This is currently not documented, but confirmed by the Google employee @methode:

We (Google) don't accept rich snippets for homepages; rich snippet annotations should be placed on leaf pages.

Community
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unor
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  • Thanks. Leaf pages not working either. Eg: https://www.google.com/search?&q=f%26w%20pest%20control%20contact – user2916527 Feb 01 '16 at 21:22
  • Sorry - fuller response: Thanks but I'm not sure that is the answer in this case. Leaf pages are not working either. Eg: https://www.google.com/search?&q=f%26w%20pest%20control%20contact That leaf page checks out ok on the Google Structured Data Checker - https://developers.google.com/structured-data/testing-tool/? – user2916527 Feb 01 '16 at 21:29
  • @user2916527: It seems that you have the same reviews/ratings on each page, in the sidebar. Would you expect that Google Search displays the corresponding Rich Snippet for each of your pages? Or in other words: Why should they display it for your contact page? To me it seems to be secondary information, not really relevant to that page. -- Anyway, digging further seems to require SEO advice (which is off-topic on SO), and might be a better fit for [webmasters.se]. – unor Feb 02 '16 at 12:53
  • Thanks unor and will do - I didn't know about Webmasters. – user2916527 Feb 04 '16 at 00:33