I don't want to lose app installs on cellular due to the 100MB Over-The-Air download limit on App Store.
In this way, before I submit an app update to the App Store I always check the App Store File Sizes
section of the current build in iTunes Connect to ensure the binary size will not exceed the OTA download limit.
Here's what iTunes Connect shows for my last app build, which is already published on the App Store:
and here's what the App Store shows on my iPhone 5S device:
Given this, I may assume the 'Size' field displayed on the App Store refers to the App 'Install Size'.
Does Apple apply the OTA download limit based on the 'Install Size' (which is displayed to users on the App Store page as 'Size') or the 'Download Size' shown in the App Store File Sizes
of iTunes Connect?