We have tons of questions about how to get "optimized for iPhone 6 and iPhone 6 Plus" label for your app in the app store. But now I see that none of apps familiar to me (mine and even facebook) display the label anymore. So has it been removed nowadays? Or do I have an issue?
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It appears to have been removed.
Earlier, you could add it by adding either a launch storyboard or launch images — which you should still do. (See this question.)

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Aaron Brager
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thank you. It's good to hear that it isn't only my personal issue. I know how we should optimize apps, however was surprised to see that the label was removed, even not sure when exactly :) – Nik Yekimov Mar 25 '16 at 19:53
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@nyekimov I speculate that Apple will soon *require* support for larger iPhones. – Aaron Brager Mar 25 '16 at 20:00
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ah, got it, before it was like a promotion campaign and now it is becoming a requirement, makes sense. – Nik Yekimov Mar 25 '16 at 21:18