I've been reading a few things about shortening URLs to the App Store so instead of having a really long, unattractive url, you can like: AppStore.com/MyAppOrMyCompanyName
I found that type of url here and there are several ways of linking to dev pages directly in older iOS here...
I'm hoping to use the Appstore.com/
or appsto.re/
scheme to make the URL look better and more readable, as well as cutting out the redirect from safari and link straight to the App Store either from my social media (as well as in my games by pressing a button).
There is some discussion here about shortening the URLs but I can't see how to use this to a developers page (so it shows all apps) instead of a single application.
Where can I find this/how can I get my company url?