Below is a possibility. I'm assuming at least that you can discern the comments section from the rest of the webpage.
$("#commentsSection").find(":contains(':)')").each(function() {
$(this).html($(this).html().replace(
':)',
'<span style="background-image: url(\'smile.gif\')" />'
));
});
Since you mentioned that you can't process the comments before submitting to the database, you could hook this code to the $(document).ready()
event.
$(document).ready(function() {
$("#btn").click(function() {
$("#commentsSection").find(":contains(':)')").each(function() {
$(this).html($(this).html().replace(
':)',
'<span style="background-image: url(\'smile.gif\')" />'
));
});
});
});
/* Just for visual feedback in the snippet */
#commentsSection span {
display: inline-block;
width: 10px;
height: 10px;
background-color: red;
}
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>
<div id="someText">
Don't replace this! :)
</div>
<div id="commentsSection">
<h2>
Comments:
</h2>
<div>
Hello! :)
</div>
<div>
Hi!
</div>
<div>
Hello again! :)
</div>
</div>
<button id="btn">
Replace emojis
</button>