Below is my snippet where I have lots of ":)" but only one ":)" is replace, any ideas, help, clues, suggestions, recommendations please?
$(document).ready(function(){
var mm = "Hello :) hai there :) :)";
$("#mm").text(mm.replace(":)","[emo_smile]"));
});
<script src="https://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js"></script>
<div id="mm"></div>