2 Answers2

18

I'm sure this issue is already solved. One of the possible reasons is that your ad unit is newly-created. Will need to wait for a while (hours perhaps) before you get the impressions.

Reuben L.
  • 2,806
  • 2
  • 29
  • 45
5

It can mean:

  • your ad is not approved yet or will be served soon
  • the website is not yet approved to display ads
  • the site has been disabled from serving ads

Check the status of your AdSense account and whether or not it's a host account. An "open" account doesn't necessarily mean it's been approved to show ads on a website. Source

Mohsin Shoukat
  • 1,190
  • 1
  • 13
  • 22
Avatar
  • 14,622
  • 9
  • 119
  • 198