Facebook Instant Article with (not set) in Google Analytics

Question

I am running a WordPress which using Automattic/facebook-instant-articles-wp. But I realise the traffic tracked for IA showed in GA were unable to show the title.

A lot of website is recommending this for the GA code.

Then it end up showing 'POST TITLE' in GA. Anyone have any clue to show the article title?

Thank you.

Where did you put this code in your theme? – wpclevel Jul 17 '16 at 02:16 — wpclevel, Jul 17 '16 at 02:16
@Dan9 At the analytics Embed code section for the plugin. – Carson Lee Jul 17 '16 at 16:03 — Carson Lee, Jul 17 '16 at 16:03

score 2 · Answer 1 · answered Jul 14 '16 at 15:21

2

The code that you've posted ends with:

ga('send', 'pageview', {title: 'POST TITLE'});

This is why 'POST TITLE' is coming up in GA. By editing this field, you can decide how it will be reported to GA.

answered Jul 14 '16 at 15:21

J Brazier

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@J Brazier Opps. So sorry. I shall said. How can I change to the article title? – Carson Lee Jul 14 '16 at 15:51
@CarsonLee Edit the Javascript to insert the article title there instead of the text string 'POST TITLE' – J Brazier Jul 15 '16 at 15:26
@J Brazier Cool. Can you show like how the javascript should be? Thank you !! – Carson Lee Jul 16 '16 at 11:56

David · Answer 2 · 2016-07-17T22:16:28.033

There are a few answers that might be applicable here but I will show what requires the least modification here:

in your header:

<html <?php language_attributes(); ?>  data-title="<?php echo get_the_title();?>">

You will need to replace your own logic for get_the_title() some pages created by use of rewrites will not have an title. But for most usage it will suffice.

<script>

            (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () {(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),                         m=s.getElementsByTagName(o)0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)})(window,document,'script','//www.google-   analytics.com/analytics.js','ga');
            ga('create', 'ANALYTICS ID', 'auto');
            ga('require', 'displayfeatures');
            ga('set', 'campaignSource', 'Facebook');
            ga('set', 'campaignMedium', 'Social Instant Article');
            ga('send', 'pageview', {title: document.documentElement.getAttribute('data-title')});
</script>

wpclevel · Answer 3 · 2016-07-20T13:30:49.287

2

Since you're using embed code and not sure what could be POST TITLE, you should try document.title:

ga('send', {hitType: 'pageview', title: document.title});

See page tracking for more info. Remember to change ANALYTICS ID to actual ID too.

edited Jul 20 '16 at 13:30

answered Jul 17 '16 at 17:38

wpclevel

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score 2 · Accepted Answer · answered Nov 23 '16 at 12:11

GA code like this should give you correct titles:

<script>
 ...
ga('create', 'XX-XXXXXXXXX-X', 'auto');
ga('require', 'displayfeatures');
ga('set', 'campaignSource', 'Facebook');
ga('set', 'campaignMedium', 'Social Instant Article');
ga('set', 'title', 'IA - '+ia_document.title); // get your title 
ga('send', 'pageview');
</script>

So with ia_document.title you can get article title correct in analytics.

Here is a Facebook's reference to the issue: https://developers.facebook.com/docs/instant-articles/analytics#analytics-services

Hope this helps.

Facebook Instant Article with (not set) in Google Analytics

4 Answers4