Just like everything else in programming, name it something meaningful to your context! (name, orderid, city, etc).
You use the names to access the parameters collection by name while in your c# code:
OleDbCommand command = new OleDbCommand();
...//Add your parameters with names, then reference them later if you need to:
command.Parameters["name"].Value = "your name or your grandmothers name here";
This is also useful when you use OUT parameters to extract the value after you execute your statement:
OleDbParameter outParam = new OleDbParameter();
outParam.Direction = ParameterDirection.Output;
outParam.DbType = DbType.Date;
outParam.ParameterName = "outParam";
command.Parameters.Add(outParam);
command.ExecuteNonQuery();
DateTime outParam = Convert.ToDateTime(command.Parameters["outParam"].Value);