When you say that you want to store 2016-09-10T20:00:00.000Z
what you are saying is that you want to assume that your date and time is UTC.
To assume that the date you are parsing is a UTC value, use moment.utc
var a = moment.utc("20:00", "HH:mm")
console.log(a.format()) // 2016-09-08T20:00:00Z
Note that when you parse a time without a date, moment assumes the current date. This may not be the behavior that you want.
I'm also not sure if you want a UTC date (which is what you are saying), or a local date without an offset indicator. If you want a local date without an offset indicator, simply use a format without an offset:
moment.utc("20:00", "HH:mm").format('YYYY-MM-DDTHH:mm:ss.SSS')
"2016-09-08T20:00:00.000"
If you are dealing with local dates that do not have a time zone association, I recommend using moment.utc
to parse, as this will ensure that the time does not get shifted to account for DST in the current time zone.
For more information about how to parse dates into the time zone or offset that you would like in moment, see my blog post on the subject.