So we have our application installer that is signed by our new certificate (standard [not EV]). SmartScreen shows publisher correct but application is still untrusted. So the problem is with application reputation.
Is there any way to build a reputation?
In some old topic i found information that you can use Windows App Certification Kit (WACK) to generate XML file and upload it to https://sysdev.microsoft.com, and after few days SmartScreen will be aware of the digital signature. But it doesn't seem to work anymore, at the moment you need to have Symantec Code Signing Certificate.