<%= %>
is in fact doing Response.Write
, which is literally writing symbols to the response. To the final markup that is.
Now notice that your head
tag has this attribute runat="server"
. That makes it a server control. That is, this is not a final markup, and but rather a control that will output some markup to response during the control rendering stage. You cannot call Response.Write on this control, because it is not a final markup yet.
For the same reason it would work/not work in the body of the page. If you put it somewhere in plain markup it would work no problem:
<div><%= "Blah" %></div> <%-- works! --%>
But as soon as it appears inside anything with runat="server"
you'll get an error
<div runat="server><%= "Blah" %></div> <%-- error! --%>
<asp:Panel runat="server"><%= "Blah" %></asp:Panel> <%-- error! --%>
Now <%# %>
is a different beast. This is a data binding markup, something that is being evaluated when the server side control is being data bound. Thus is makes no sense (and is invalid) inside plain markup, and can be used whenever your control is bound to some data. Using it with header is not very common, use cases with GridView
or Repeater
are the most typical ones that come to mind.