A previous employee created emails that use php to generate an animated gif. I grabs the user's location and create countdown based on local time. Apparently it worked fine when he did it last year but since I never see anyone doing this, there may be a reason I'm not aware of:
<img height="74" src="http://companysite.com/images/generated/countdown-seconds.php" border="0" style="color:#ffffff;overflow:hidden;background-color:#5A5552;font-size:64px;font-family:Helvetica, Arial,sans-serif;" alt=" : 59">
Is there a reason you wouldn't want to do this or any concerns with doing this in email?