I put together a really nice mass mailer, but occasionally mails end up in junkmail on various different mail providers for various reasons. Does anyone know if there is a write up anywhere on best practices to send mass mailers?
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2::shrugs:: I'd just as soon that my SPAM filters *did* catch mass emailing. Even the ones I sign up for, until I whitelist them. – dmckee --- ex-moderator kitten Nov 14 '10 at 00:49
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MailChimp have a good document which covers key points (IP ranges, rate limiting, SPF/DKIM, bounce handling, feedback loops).
As an aside, it's unusual to see something so comprehensive from a company whose business is based around doing this kind of stuff for other people - presumably they hope it'll make you think twice before building something from scratch!
SimonJ
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SimonJ, this is the best possible resource I could have ever found. Thank you so much! – Trip Nov 14 '10 at 16:13