I've spent quite a bit of time figuring out how to invoke Maven shade plugin to build a uber-jar (with all dependencies). Most of the google-able info that I found (including numerous examples, and Maven documentation) suggests that all I have to do is include the plugin into pom.xml:
<plugin>
<groupId>org.apache.maven.plugins</groupId>
<artifactId>maven-shade-plugin</artifactId>
<version>2.4.3</version>
<executions>
<execution>
<phase>package</phase>
<goals>
<goal>shade</goal>
</goals>
</execution>
</executions>
</plugin>
and then "mvn package" (or any other goal that eventually invokes "package") will automatically trigger this plugin.
But no matter what I tried - the only way to actually invoke the plugin appears to be: running "mvn package shade:shade" (which seems to defeat the purpose of config-driven build). Same results whether running Maven from within Eclipse (STS Version: 3.8.2.RELEASE), or from command line (Apache Maven 3.3.9).
Am I missing anything?
UPD: solved, see answer by GauravJ.