Hi i have only variables like date of purchase, price, sales and category and brand. I need to do market basket analysis for brand = "a" and brand = "b" with pasta category separate separately.
I have done mba with all items like bread, butter, milk etc. however, this is tricky. I have researched and came to know that we need to discretize numerical variables in R. DiD it. Don't know if this is the correct data to do basket analysis. Can anyone share your updates quickly. Think of the data in excel sheet.
Brand = A
Category = pasta
price = 34
sales =1
.