Here is the HTML and CSS. I don't know where is the problem and why there is no effect.
#1st_column {
background-color: #181818;
width: 20%;
display: block;
margin-left: 15px;
height: 800px;
}
<div id="1st_column">
<h1 id="pop">
POPULAR <br /> CLASSES
</h1>
<p>
Why not give one of <br /> these popular classes<br /> a look?
</p>
</div>