As stated in the Intro to R manual,
paste("\\")
prints
[1] "\\"
Is it possible for paste to print out
[1] "\"
?
update: I didn't want Gavin's this nice answer to get stuck in the comments below, so I'll paste it here:
print(xtable(as.matrix("\\citep{citation}")), sanitize.text.function = function(x) {x})