HTML entities don't have any meaning in CSS. If you want to follow that path you need to decode it first:
var icon = document.querySelector('#icon');
var tmp = document.createElement("span");
tmp.innerHTML = '†';
icon.setAttribute('data-icon', tmp.innerText);
#icon:after {
content: attr(data-icon);
}
<div id="icon" data-icon="">
Icon
</div>
... or, alternatively, just type character as-is (as long as your application is written in UTF-8):
var icon = document.querySelector('#icon');
icon.setAttribute('data-icon', '†');
#icon:after {
content: attr(data-icon);
}
<div id="icon" data-icon="">
Icon
</div>
Last but not least, CSS also accepts escape sequences but you need to use the appropriate syntax. This approach, however, does not seem to work for your specific character:
var icon = document.querySelector('#icon');
// Brackets added for visibility, not part of the syntax
icon.setAttribute('data-icon', '(\u0086)(\u2020)');
#icon:after {
content: attr(data-icon);
}
<div id="icon" data-icon="">
Icon
</div>
I presume it's related to the fact that U+2020 'DAGGER' (that works fine) is a regular character but the one you're using U+0086 'START OF SELECTED AREA' (which doesn't show) is a control character. As you mention in a follow-up comment, you're using FontAwesome and such libraries provide custom fonts that map certain code points to display icons (though they normally use private areas to avoid conflicts).