I am trying to predict day-to-day number of customers coming into store by using ARIMA model.
I am currently using R to build this model. However, the data I have is inconsistent. Attached picture is an example of my problem.
For this example, I have 4 customers coming into store in 3/14 and 3 customers in 3/13, 0 customer in 3/12,3/11. Since I want to predict number of customers coming into store, I will group the data by date. If I group by date, I will have to inset 0 customers for 3/12, 3/11 because they are not in my database. Problem is: 1. I am not sure how to how to automatically insert missing date in R. 2. Will that impact the accuracy of my model? 3. In this case, would I get better result to predict week by week instead of day by day? Thanks
Anyone know what should I do? Can I still make prediction on day-to-day base? Is there any way I could fix this in R?