I'm not sure if this is the easiest way, but you can create a custom converter for DateTimes, then a custom JsonMediaTypeFormatter which uses that converter.
// This class overrides conversion for DateTime values
public class MyDateConverter : JsonConverter
{
public override bool CanConvert(Type objectType)
{
return objectType == typeof(DateTime);
}
public override object ReadJson(JsonReader reader, Type objectType, object existingValue, JsonSerializer serializer)
{
throw new NotImplementedException();
}
public override void WriteJson(JsonWriter writer, object value, JsonSerializer serializer)
{
// Your algorithm here
var customValue = ((DateTime)value).Ticks;
writer.WriteValue(customValue);
}
}
// This formatter will create serializers with the above converter injected
public class MyJsonFormatter : JsonMediaTypeFormatter
{
public override JsonSerializer CreateJsonSerializer()
{
var serializer = base.CreateJsonSerializer();
serializer.Converters.Add(new MyDateConverter());
return serializer;
}
}
// Inside your WebApi config code, replace the default formatter with your custom one
var defaultJsonFormatter = config.Formatters.OfType<JsonMediaTypeFormatter>().First();
config.Formatters.Remove(defaultJsonFormatter);
config.Formatters.Insert(0, new MyJsonFormatter());