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How can one avoid a duplicate Purchase event when doing conversion tracking with a Facebook pixel? I'm wondering if I can send a unique ID with the event somehow to avoid tracking that event more than once (if, for instance, the user reloads the "thank you"/"confirmation" of purchase page.

I thought about saving a "has_tracked_purchase" field along with the transaction data and only loading the pixel if that is false and setting it to true once the pixel is tracked.

I'm surprised to not find a way to handle deduplication with the Facebook Pixel API.

typeoneerror
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1 Answers1

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An init flag might remove the duplicate pixel error all over the place. If you are using shopify platform then you can use:

{% if first_time_accessed %}

It will fire purchase only one time.

tupui
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Nitish Chauhan
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