The value stored in the the data store, and returned by appengine with a db.BlobProperty is not the actual bytes of the blob, but rather a BlobKey that is used to reference it. There are two ways you can use that key. You can create a BlobReader to load the bytes of the blob from the BlobStore into your app, or you can craft a response with ServeHandler.send_blob to transfer those bytes to the client.
Doing the second one in Django is a bit of a headache, because ServeHandler doesn't really fit in well with the Django request processing stack. Here's a view that will do it for you without too much trouble:
def get_image_data(request, key, filename):
"serve original uploaded image"
# verify the users' ability to get the requested image
key = urllib.unquote(key)
img = _load_metadata(request, key)
blob = img.data;
blobkey = blob.key()
# and tell google to serve it
response = http.HttpResponse(
content='',
content_type=blob.content_type)
response['X-AppEngine-BlobKey'] = str(blobkey)
return response