I upgraded the iTunes 12.7 version and found that I could not install ipa as before. The new version removes the App Store and the ringtone, which makes it feel awkward. I then found that I could complete the ipa installation by dragging an ipa to any list of devices.
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Possible duplicate of [Install apps on device without iTunes](https://stackoverflow.com/questions/46194400/install-apps-on-device-without-itunes) – zoom8amit Oct 02 '17 at 13:16
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Please refer the solution that I answered here https://stackoverflow.com/a/46520816/1722622 – zoom8amit Oct 02 '17 at 13:16
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2This question belongs to http://apple.stackexchange.com and should be migrated. – Macmade Nov 30 '17 at 12:04
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To get the ipa loaded drag and drop the ipa file onto the "On My Device" panel in the left hand column of iTunes and then press Sync & Done
Source: https://forums.developer.apple.com/thread/86806
Update
As the previous way seems not to work in all cases a better approach would be to use the Devices and Simulators utility from XCode
Then you can add and remove applications by clicking on the + and - sign below the applications list.

Baleato
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I cannot drag and drop on 'on my devices' via itunes 12.7.0.166 and iOS 10.3.3. curiously – gonglong Sep 20 '17 at 09:30
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1We have the same issue, this doesn't work on all devices. On some we can install self signed ipas, on others we cant. – trusk Oct 06 '17 at 13:03
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I have the same issue. I can install the AdHoc build on some devices and cannot on others – RPM Dec 01 '17 at 00:48
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I am having the same problem.. i can install the app on some devices and cannot on others. – user2179059 May 15 '18 at 13:37
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Hi @user2179059, I've updated the answer including a better way of installing your apps. Hope it helps! – Baleato May 15 '18 at 17:08
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Another way: Steps for ipa installation
- Install Xcode IDE
- Connect your iPhone/iPad to your Mac machine.
- Open Xcode, you will see Window option on the toolbar, from there choose Devices option
- A window will be opened with all list of devices connected, choose your device from the list
- You can see installed apps in the window, with a plus icon, click on plus icon and choose your .ipa to be installed.
- Once chosen click on OK.
- It will install the app on the device.

Suresh Durishetti
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I'm sorry to answer my question, but I could complete the ipa installation by dragging an ipa to any list of devices.

jin
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I came across the same problem. I've added an answer to clarify with a screenshot. – Baleato Sep 14 '17 at 13:51
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I went through the same problem and the solution to the link below resolved: https://support.apple.com/en-au/HT201593
:)

Rafael Botelho
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