I really dont know where to begin
Below can be good start for you
#standardSQL
WITH `project.dataset.table1` AS (
SELECT 'van rental london' search_term, 'Rental' entity, 'rental' entitydetail, 3 enittyCount UNION ALL
SELECT 'van rental london', 'Location', 'london', 3 UNION ALL
SELECT 'van rental london', 'Car Type', 'van', 3 UNION ALL
SELECT 'van hire sheffield', 'Location', 'sheffield', 3 UNION ALL
SELECT 'van hire sheffield', 'Car Type', 'van', 3 UNION ALL
SELECT 'van hire sheffield', 'Hire', 'hire', 3 UNION ALL
SELECT 'van hire', 'Car Type', 'van', 2 UNION ALL
SELECT 'van hire', 'Hire', 'hire', 2 UNION ALL
SELECT 'san diego car rental', 'Rental', 'rental', 3 UNION ALL
SELECT 'san diego car rental', 'Location', 'San Diego', 3 UNION ALL
SELECT 'san diego car rental', 'Vehicle Type', 'car', 3 UNION ALL
SELECT 'long term car rental london', 'Vehicle Type', 'car', 4 UNION ALL
SELECT 'long term car rental london', 'Location', 'london', 4 UNION ALL
SELECT 'long term car rental london', 'Rental', 'rental', 4 UNION ALL
SELECT 'long term car rental london', 'Long Term', 'Long Term', 4 UNION ALL
SELECT 'london car hire', 'Location', 'london', 3 UNION ALL
SELECT 'london car hire', 'Vehicle Type', 'car', 3 UNION ALL
SELECT 'london car hire', 'Hire', 'hire', 3
)
SELECT
search_term,
MAX(IF(pos=1, entity, NULL)) entity1,
MAX(IF(pos=1, entitydetail, NULL)) entitydetail1,
MAX(IF(pos=2, entity, NULL)) entity2,
MAX(IF(pos=2, entitydetail, NULL)) entitydetail2,
MAX(IF(pos=3, entity, NULL)) entity3,
MAX(IF(pos=3, entitydetail, NULL)) entitydetail3,
MAX(IF(pos=4, entity, NULL)) entity4,
MAX(IF(pos=4, entitydetail, NULL)) entitydetail4
FROM (
SELECT
search_term, entity, entitydetail,
ROW_NUMBER() OVER(PARTITION BY search_term ORDER BY entity) pos
FROM `project.dataset.table1`
)
GROUP BY search_term
every search_term can contain up to X entities
Above query assumes that you know max of X, so you need to repeat below two lines in your query X times, replacing N with respective number
MAX(IF(pos=N, entity, NULL)) entityN,
MAX(IF(pos=N, entitydetail, NULL)) entitydetailN,
Of course this can be easily generated using script (you can use BQ or any language of your choice for this)
You can also check https://stackoverflow.com/a/40766540/5221944 for more on this