I know it sounds weird but there really is a reason and it is in the users' best interest. I know that having the browser automatically maximize and set 100% might be problematic but how about making so that if the window is not maximized and the zoom is not 100% all the users would see is a message "please max your window and set the zoom to 100%". I need to make this work in Chrome, Firefox and IE ...at least.
I am not trying to make it "full screen mode" just maximize the window.
If "forcing" in the sense "keeping" 100% and max window is problematic how about just setting the zoom to 100% and maximizing the window on initial load?