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Setting up a goal in GA for my eCommerce store.

My products are all direct from the main URL without the /products/ segment so I cant id them on GA. (e.g. they all look like this www.abc.com/baby-food)

Product pages: www.abc.com/word-word-.. and may include special characters. Examples: 

/captain-america-novelty-case
/mathematics-psle-revision-guide-3rd-edition
/pregnancy-day-by-day-3rd-edition#cxrecs_s

How do I use a single expression to id product page from the rest?

Examples of other pages from my site: 

/shop/study/2018-study-necessities/prepare-for-school/general-materials
/shop/read/books/parenting
/Class/SearchResults/0/ALL 
/articles
/shop
Bhargav Rao
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Emily Chu
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1 Answers1

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Based on the examples you gave, what I see is that product pages all have several words in the 1st path level (before second /), so I would try something like this:

^/[a-z0-9]+-[a-z0-9]+

This will match urls which start with /word1-word2 and can be followed by any substring.

In addition to setting up a goal, you might want to use content groups too: https://support.google.com/analytics/answer/2853546?hl=en&ref_topic=1727167

To exclude certain words, you can try this: A regular expression to exclude a word/string

Not sure if GA supports this syntax, you have to test

Max
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  • Hello. I realised there are also specific /word1-word2 URLs I need to exclude. Do you think there is any expression that can exclude these few unique scenarios..? Thanks a lot. – Emily Chu Apr 14 '18 at 07:23