adb can't install an apk if the device already have an apk installed where the package name is the same. So, you need to remove it by using:
adb uninstall com.your.package.name
where com.your.package.name
is your apk package name. Or you can use the following if you want to keep all the apk data (in case you want to update the apk):
adb uninstall -k com.your.package.name
Then you can install the apk with:
adb install yourpackage.apk
In case you don't know the package name, please read more about it at Read the package name of an Android APK