If there are not matches for xargs, then it will list all files in the current directory:
#----------- current files in the directory
mortiz@florida:~/Documents/projects/bash/test$ ls -ltr
total 8
-rw-r--r-- 1 mortiz mortiz 585 Jun 18 12:13 json.example2
-rw-r--r-- 1 mortiz mortiz 574 Jun 18 12:14 json.example
#----------- using your command
mortiz@florida:~/Documents/projects/bash/test$ grep "\"title\": \"example\"" * -l
json.example
#-----------adding xargs to the previous command
mortiz@florida:~/Documents/projects/bash/test$ grep "\"title\": \"example\"" * -l | xargs ls -lSh
-rw-r--r-- 1 mortiz mortiz 574 Jun 18 12:14 json.example
#-----------adding purposely an error on "title"
mortiz@florida:~/Documents/projects/bash/test$ grep "\"titleo\": \"example\"" * -l | xargs ls -lSh
total 8.0K
-rw-r--r-- 1 mortiz mortiz 585 Jun 18 12:13 json.example2
-rw-r--r-- 1 mortiz mortiz 574 Jun 18 12:14 json.example
If you want to use xargs and grep didn't return any match, then add "-r | --no-run-if-empty"
that will prevent xargs to list all the files in the current directory:
grep "\"titleo\": \"example\"" * -l | xargs -r ls -lSh