You can store it encrypted in your assets
folder to make it bundled along with the APK. How to create assets
folder (right click on app
):

How to read file from assets
folder: read file from assets
If you want to make it private, the best you can do is upon launching the app, fetch a decryption key from a remote server. But in the bottom line - any embedded private data from your APK can be reversed and obtained. You can only make it harder and thus weed out the script kiddies.
I highly recommend consulting about your initial design with someone who has significant security experience. A good expert will propose a method where you eliminate most risks by design, rather than work really hard on securing something that shouldn't be there in the first place.