I think you're mismatching some concepts in HTML.
First, div is not a "class", you have a "div element". The div element can have a class attribute.
Second, you must use </div>
to close your element, not </class>
.
For the problem, another solution is to use hidden element inside your div, for example
<div class="photo">
<span class="hidden" name="parameter1">...</span>
<span class="hidden" name="parameter2">...</span>
<span class="hidden" name="parameter3">...</span>
<span class="hidden" name="parameter4">...</span>
</div>
with a css style going like this :
.hidden {
display: none;
}
and finally the jQuery to retrieve the values :
var value = $('div.photo span[name="parameter1"]').html();