The Firebase Instance ID (also known as a registration token, or FCM token) identifies an installation of your app on a specific device.
Sending messages to such tokens in a project always requires an additional form "authentication.
The Firebase Cloud Messaging versioned REST API requires that the user has a service account. If you create a service account for each of your service providers, you grant them complete access to your Firebase project. So they can't only send FCM messages, they can also access every other Firebase product: e.g. delete your database, read all your users, etc.
The legacy REST API for Firebase Cloud Messaging instead uses a Server Key to authorize its callers. If you share your FCM server key with other service providers, they can only send FCM messages with that key. But they can send whatever messages they want to whatever user.
You might want to consider setting up your own API endpoint on Cloud Functions for Firebase. That way you can determine yourself how to secure that API, and what you allow your service providers to send to what users of your app.