You really should not do that.
Storing multiple data points in a single column is bad design.
For a detailed explanation, read Is storing a delimited list in a database column really that bad?, where you will see a lot of reasons why the answer to this question is Absolutely yes!
What you want to do in this situations is create a new table, with a relationship to the existing table. In this case, you will probably need a many-to-many relationship, since clearly one customer can service more than one area, and I'm assuming one area can be serviced from more than one customer.
A many-to-many relationship is generating by connection two tables containing the data with another table containing the connections between the data (A.K.A bridge table). All relationships directly between tables are either one-to-one or one-to-many, and the fact that there is a bridge table allows the relationship between both data tables to be a many-to-many relationship.
So the database structure you want is something like this:
Customers Table
CustomerId (Primary key)
FirstName
LastName
... Other customer related data here
Areas Table
AreaId (Primary key)
AreaName
... Other area related data here
CustomerToArea table
CustomerId
AreaId
(Note: The combination of both columns is the primary key here)
Then you can select customers for area 1 like this:
SELECT C.*
FROM Customers AS C
WHERE EXISTS
(
SELECT 1
FROM CustomerArea As CA
WHERE CA.CustomerId = C.CustomerId
AND AreaId = 1
)