My answer is valid just for the case 1).
In my experience profiling it is a fun a difficult task. Using professional tools can be effective but it can take a lot of time to find the right one and learn how to use it properly. I usually start in a very simple way. I have prepared two very simple classes. The first one ProfileHelper the class populate the start time in the constructor and the end time in the destructor. The second class ProfileHelperStatistic is a container with extra statistical capability (a std::multimap + few methods to return average, standard deviation and other funny stuff).
The ProfilerHelper has an reference to the container and before exit the destructor push the data in the container.You can declare the ProfileHelperStatistic in the main and if you create on the stack ProfilerHelper at the beginning of a specific function the job is done. The constructor of the ProfileHelper will store the starting time and the destructor will push the result on the ProfileHelperStatistic.
It is fairly easy to implement and with minor modification can be implemented as cross-platform. The time to create and destroy the object are not recorded, so you will not polluted the result. Calculating the final statistic can be expensive, so I suggest you to run it once at the end.
You can also customize the information that you are going to store in ProfileHelperStatistic adding extra information (like timestamp or memory usage for example).
The implementation is fairly easy, two class that are not bigger than 50 lines each. Just two hints:
1) catch all in the destructor!
2) consider to use collection that take constant time to insert if you are going to store a lot of data.
This is a simple tool and it can help you profiling your application in a very effective way. My suggestion is to start with few macro functions (5-7 logical block) and then increase the granularity. Remember the 80-20 rule: 20% of the source code use 80% of the time.
Last note about database: database tunes the performance dynamically, if you run a query several time at the end the query will be quicker than at the beginning (Oracle does, I guess other database as well). In other word, if you test heavily and artificially the application focusing on just few specific queries you can get too optimistic results.