Submit value directly from Eloqua email

Question

I want to send out an email using Eloqua that has links in it. These links would refer to our microsite on Eloqua. Based on the link that is clicked, I want a field to be updated in the Eloqua database.

For example:

Are you planning to attend the open house?
        Yes     No

The Yes and No, would be links back to an Eloqua landing page without a form. I do not want the user to take multiple steps in order to gather the information. Can this be done (how?) using some service on Eloqua?

Something like: https://microsite.domain.com%email=customer@theirdomain.com&attending=true

Thank you

Answer 1

This is done by using blind form submits.

Essentially you would create one form with two fields to capture the email address and their attendance status. Based upon the form and field names, you can concatenate a url, using an email address field merge for the email parameter, and you can hard code a literal "true" or "false" for each button/link. Please refer to the linked documentation for full instructions.

Processing steps would likely store the attendance in a related CDO, or be saved directly on the contact record. Another processing step could direct them to a confirmation page.

Thanks!