Materialized views create a copy of the data. To all intents and purposes they are actual tables. In fact we can create a materialized view from an existing table using the PREBUILT clause. The only difference is how the data is mastered - a materialized view doesn't own its data, a table does.
As to your performance conundrum:
When you say "on unindexed table" do you literally mean one table? If so, we wouldn't expect any difference in the time to query a view, a materialized view or the actual data: they all execute a full table scan on the same volume of data.
Consider the case where views have expecting select * from <table> where <condition>
.
We would a SELECT against a materialised view built on that query to execute quicker than the same SELECT against the actual table, provided the WHERE clause restricts the data to a significantly smaller subset of the original data. Simply because a full table scan over a small table (materialised view) takes less time than a full table scan over a big table. Same applies if the materialised view's projection has fewer columns than the base table.
Indexing is a different matter. Unless the query selects a very small subset of the data it's not going to be more efficient than a full table scan and a filter.
To sum up: the only universal tuning heuristic is: it takes less time to do less work. Beyond that it is impossible to generalise. We can't discuss some vague "consider the case where views have select * from <table> where <condition>.
" It's all about the specifics.