How do I escape double qoutes. even try '\' but in console it look bad. that why its not working
var vimeo;
' <span class="play-button button" data-vimeo-id="'+ vimeo +'" data-vimeo-iframe="<iframe src="https://player.vimeo.com/video/'+ vimeo +'?dnt=1&app_id=122963" width="1920" height="1080" frameborder="0" title="bla bla" allow="autopla; fullscreen" allowfullscreen></iframe>" Play </span>'
Output