Google Ad Manager get custom key value showing as "unknown" in reports

Question

We are trying to use the key value feature in google ad manager in a report,

// example
var targetingData = [];
targetingData['utm_campaign'] = new Date().getTime();
targetingData['utm_term'] = new Date().getTime();
        googletag.defineSlot('/account-id/Minf-3', [300, 100], 'div-gpt-ad-1576162076591-0')
            .addService(googletag.pubads()).setTargeting('utm_term', targetingData['utm_term'])
            .setTargeting('utm_campaign', targetingData['utm_campaign']);

        googletag.pubads().setTargeting('utm_term', targetingData['utm_term'])
            .setTargeting('utm_campaign', targetingData['utm_campaign']);

Then we are generating a report with key values, but the values are all shown as unknown. when we check it in the page that key value is set correctly we are calling to getTargeting method, and we always get the correct value:

googletag.pubads().getTargeting('utm_term');
googletag.pubads().getTargeting('utm_campaign');

Is there something we are missing here?

How do we generate a report that can show us the value of the "key values" along with the impressions and clicks?

We manage to see values only when we set them as predefined, so we having this issue only when we set the values dynamic value.

score 0 · Answer 1 · answered Dec 23 '19 at 06:17

0

The targeting values should be strings, you're passing numbers. Try converting the timestamp into a string first, for example:

googletag.pubads().setTargeting('utm_term', new Date().getTime() + '')

answered Dec 23 '19 at 06:17

BeWarned

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I tried with string as well, and they are defined as dynamic means you can set every value there. – talsibony Dec 23 '19 at 11:25

score 0 · Answer 2 · answered Dec 23 '19 at 09:47

0

You might need to make sure your key/values are set up as "custom dimensions" for your reports to be able to pull values. It has to be done through Ad Manage UI. According to this support page :

Click Inventory and then Key-values.
Click the name of a key to be used in Ad Manager reports
Under "Report on values," select Include values in reporting
Click Save

On the "Key-values" page, the value in the "Reportable" column will change to "On."

Then you should be able to get the values of the keys in the report. Hope this helps.

answered Dec 23 '19 at 09:47

rabsom

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I will try and let you know if this is what we missed. – talsibony Dec 23 '19 at 11:29
once you set the key values as custom dimensions you see Reportable = "Custom dimension" – talsibony Dec 23 '19 at 13:06
did it work ? were you able to get values in report ? – rabsom Dec 26 '19 at 13:43
it is possible. Look a these screeshots (dynamic key, and data from report).See here : https://imgur.com/a/o3KimMs – rabsom Dec 26 '19 at 18:04
in the screenshot you sent it is not reflect values that are changed, it is predefined values. – talsibony Jan 01 '20 at 14:14

Google Ad Manager get custom key value showing as "unknown" in reports

2 Answers2