If the image in question is actually a map or something that can be reasonably overlaid onto a map, use MapTiler (http://www.maptiler.org/) to split it into tiles, then use code like this to display the tiles:
var lat=37.767569;
var lon=-122.392223;
var initialZoom=17;
var tileDir = 'tiles_dir';
var mapTypeId = 'Your Custom Map';
var mapType = new google.maps.ImageMapType({
tileSize: new google.maps.Size(256,256),
getTileUrl: function(coord,zoom) {
return "img/"+tileDir+"/"+zoom+"/"+coord.x+"/"+coord.y+".png";
}
});
var map = new google.maps.Map(document.getElementById("map_canvas"),
{center:new google.maps.LatLng(lat,lon),
mapTypeId:google.maps.MapTypeId.ROADMAP,
zoom:initialZoom,
mapTypeControl:false});
map.overlayMapTypes.insertAt(0, mapType);
map.mapTypes.set(mapTypeId, styledMap);
map.setMapTypeId(mapTypeId);
Note that Map Tiler sets the image name to something Google Maps API v2 specific. If you are using v3 (and you should!) you'll have to take each file name (e.g., 2001.png), and move it to a file name that's good for v3. To do that on Linux or a Mac, cd to the tiles directory and run this script (note that the script assumes you are in the tiles dir!):
#!/bin/bash
tiles=`ls -d */*/*`
for thisPath in $tiles
do
thisFile=${thisPath#*/*/}
oldY=${thisFile%.png}
zoomX=${thisPath%/*}
zoom=${thisPath%/*/*}
newY=$(((1<<zoom) - oldY - 1))
mv ${zoomX}/${oldY}.png ${zoomX}/${newY}.png
done
Now, even if your image is not actually a map or something that would be reasonably overlaid on a map, hopefully this gives you some ideas of where to look and what to poke around with if you want to leverage Google Maps. (There may be tools out there to let you easily build this type of functionality without Google Maps, but if so, I have no experience with them.)