I am trying to echo some google analytics javascript code from PHP so it can be conditionally read based on specific scenarios. I'm having difficulty wrapping my head around the quoting since the code contains /* */ characters. I'm looking for some direction in assigning this type of text to a php variable.
Thanks
$sJS .='<script type="text/javascript">';
$sJS .='/* <![CDATA[ */"';
$sJS .='var google_conversion_language = "en";';
$sJS .='var google_conversion_format = "2";';
$sJS .='var google_conversion_color = "ffffff";';
$sJS .='var google_conversion_value = 0;';
$sJS .='/* ]]> */';
$sJS .='</script>';
$sJS .='<script type="text/javascript" src="http://www.googleadservices.com/page.js">';
$sJS .='</script>';
$sJS .='<noscript>';
$sJS .='<div style="display:inline;">';
$sJS .='<img height="1" width="1" style="border-style:none;" alt="" src="http://www.googleadservices.com/pagead/conversion/997410413/?value=1.00&label=ffr456dj5QIQ7YzN2wM&guid=ON&script=0"/>';
$sJS .='</div>';
$sJS .='</noscript>';