I don't think there's a way to collect install data (such as utm params) when you use facebook install app
objectives.
You can only see what facebook provides you on their dashboard
(I wonder why facebook refuses to give customers a power to collect data.)
You can instead use traffic
objective. Then you can use any url you want and forward the user to app install (by means of firebase dynamic link or similar)
Has anyone used facebook
traffic
overinstall ads
objective for this reason? and how was the result? (did the install rate drop significantly?)Is it possible to tag
app install ads
? (We want to know how many installs are from facebook ads in our internal system, usually we would addutm_source=facebook
and count the installs with the tag. (How facebook measure app installs - Android/IOS says it's not possible, that's what I keep finding whenever I look into this, but not sure if things changed)