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After linking GA or GA4 with BigQuery, do we get Demographics data (Gender, Age, Interests) in BQ?

If we do - does it happen on the user_id level? ( So info for one specifiic user is available)?

Thanks in advance ;)

Norfecaz
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2 Answers2

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No, this is unavailable information that Google obtains from its other aggregate tables.

Michele Pisani
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Google does not share this info at the user level. This is their proprietary information that they gather from your searches and browsing activity and they use it to serve/sell ads, return "relevant" search results, etc.

rtenha
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