If you want to embed a file, you need to use HTML. Else, you have the default "download on navigate" behaviour unless a specific plugin allows it.
I use the following code to create a simple web page that displays the pdf:
Dim wb As Object
Set wb = WebBrowser0.Object
Dim fileLocation As String
fileLocation = "C:\Temp\Sample.pdf"
wb.Silent = True
With wb
.Navigate2 "about:blank"
Do Until .ReadyState = 4 '=READYSTATE_COMPLETE
'This is a somewhat inefficient way to wait, but loading a blank page should only take a couple of milliseconds
DoEvents
Loop
.Document.Open
.Document.Write "<!DOCTYPE html><HTML><HEAD><TITLE>My title</TITLE></HEAD><BODY scroll=""auto"" style=""margin: 0px; padding: 0px;"">" & _
"<embed src=""" & fileLocation & """ width=""100%"" height=""100%"" />" & _
"</BODY></HTML>"
.Document.Close
End With
This works with Adobe Reader, Foxit, or pretty much any PDF viewer that supports viewing PDFs inside Internet Explorer.
Don't go adapting PDF viewer settings to work with your application. Instead, create an application that will work with all PDF viewers, to avoid loads of trouble if a user actually uses that PDF viewer and wants the settings to be different, or wants a different PDF viewer.