You didn't share any data so I made up something that you may use. Your expected outcome also lacks. For further reference, please do not share images. Let's say you have this data:
id date product
0 12 2008-01-01 1
1 12 2008-01-01 2
2 12 2008-01-01 1
3 12 2008-01-02 4
4 12 2008-01-02 5
5 34 2009-01-01 6
6 34 2009-01-01 7
7 34 2009-01-01 84
8 34 2009-01-02 4
9 34 2009-01-02 3
10 34 2009-01-02 3
11 34 2009-01-03 5
12 34 2009-01-03 6
13 34 2009-01-03 8
As I understand it, you want to substract the product value from the previous row, grouped by id and date. (if any other group, adapt). You then need to do this:
mask = df.duplicated(['id', 'date'])
df['product_diff'] = (np.where(mask, (df['product'] - df['product'].shift(1)), np.nan))
which returns:
id date product product_diff
0 12 2008-01-01 1 NaN
1 12 2008-01-01 2 1.0
2 12 2008-01-01 1 -1.0
3 12 2008-01-02 4 NaN
4 12 2008-01-02 5 1.0
5 34 2009-01-01 6 NaN
6 34 2009-01-01 7 1.0
7 34 2009-01-01 84 77.0
8 34 2009-01-02 4 NaN
9 34 2009-01-02 3 -1.0
10 34 2009-01-02 3 0.0
11 34 2009-01-03 5 NaN
12 34 2009-01-03 6 1.0
13 34 2009-01-03 8 2.0
or if you want it the other way around:
mask = df.duplicated(['id', 'date'])
df['product_diff'] = (np.where(mask, (df['product'] - df['product'].shift(-1)), np.nan))
which gives:
id date product product_diff
0 12 2008-01-01 1 NaN
1 12 2008-01-01 2 1.0
2 12 2008-01-01 1 -3.0
3 12 2008-01-02 4 NaN
4 12 2008-01-02 5 -1.0
5 34 2009-01-01 6 NaN
6 34 2009-01-01 7 -77.0
7 34 2009-01-01 84 80.0
8 34 2009-01-02 4 NaN
9 34 2009-01-02 3 0.0
10 34 2009-01-02 3 -2.0
11 34 2009-01-03 5 NaN
12 34 2009-01-03 6 -2.0
13 34 2009-01-03 8 NaN