I have webservice(WCF) and MembershipProvider/RoleProvider to check credentials.
When service called - various methods call providers to get user, get login name by Id, get Id by login name and so on. End result - When looking in Profiler - I can see lot of chat.
I can easily incorporate caching into MembershipProvider and RoleProvider's so it will cache user's and won't hit DB every time.
User list is not big. I don't think it will ever be more than 100-200.
On one hand - I know SQL Server does cache small tables and designed to take care of those selects. OTOH - I SEE it in profiler :) And memory on web server side will be occupied. Plus, lookups on web server still need to be done (CPU/Memory).
I guess I want to hear about your experience and should I even worry about this stuff? I placed tags "strategically" so hopefully both DBA and developers will give me some input :)