The variables are stored in different memory-segments.
Data
The data area contains global and static variables used by the program that are initialized. This segment can be further classified into initialized read-only area and initialized read-write area. For instance the string defined by char s[] = "hello world" in C and a C statement like int debug=1 outside the "main" would be stored in initialized read-write area. And a C statement like const char* string = "hello world" makes the string literal "hello world" to be stored in initialized read-only area and the character pointer variable string in initialized read-write area. Ex: static int i = 10 will be stored in data segment and global int i = 10 will be stored in data segment
Heap
The heap area begins at the end of the BSS segment and grows to larger addresses from there. The Heap area is managed by malloc, realloc, and free, which may use the brk and sbrk system calls to adjust its size (note that the use of brk/sbrk and a single "heap area" is not required to fulfill the contract of malloc/realloc/free; they may also be implemented using mmap to reserve potentially non-contiguous regions of virtual memory into the process' virtual address space). The Heap area is shared by all shared libraries and dynamically loaded modules in a process.
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