This is a very simple question. It requires a very simple answer. I'd rather not be referred to a book-length, overly general answer.
I want to replace all occurrences of & with + and put the value back into $targetDir
targetDir="&&&&&"
echo $targetDir # &&&&&
$targetDir=$targetDir | tr '&' '+' # *How do I actually make this happen?
echo $targetDir # +++++